Product Detail

Grow Your Private Practice
Online Course
$379.99 USD
$249.99
Product Details
Format:
Online Course
Authors:
RICHARD SIMON, PH.D.
JONATHAN JORDAN, MSW, LCSW, ACSW
Publisher:
Psychotherapy Networker & PESI, Inc.
Copyright:
11/15/2015
CE Available:
Yes, See CE credit tab for complete continuing education details
Product Code:
VPC001086
Objectives
[+] [-] 095380 - The Future of Private Practice
  1. Apply a four-step model for strategic business planning to your practice.
  2. Develop a personal business “mantra.”
  3. Identify a therapeutic “track” that aligns with your skills and background.

[+] [-] 095385 - Branding Your Practice
  1. Create a Unique Service Proposition for the message you want to deliver.
  2. Apply the basic principles of internet marketing to promote your brand.
  3. Establish an effective online presence for your practice.

[+] [-] 095390 - Creating Multiple Streams of Income
  1. Develop new products to offer to specialized treatment populations.
  2. Apply the principles of “pink spoon” marketing to promote your practice.
  3. Expand your business model to include new offerings.

[+] [-] 095395 - Integrated Behavioral Healthcare and You
  1. Explain the relationship between psychotherapy and the larger healthcare system.
  2. Explore how the current healthcare crisis is creating new roles for psychotherapists.
  3. Determine how to best position your practice in the new healthcare system.

[+] [-] 095400 - Coaching for Mental Health Professionals
  1. Explain the differences between coaching and psychotherapy.
  2. Identify the opportunities available in various types of coaching.
  3. Determine the best approaches to finding coaching clients and marketing coaching services.

[+] [-] 095405 - Therapy’s Digital Future
  1. List the differences between various online platforms when used for therapeutic encounters.
  2. Define the Disinhibition Effect and how it can shape online therapy.
  3. Identify ethical and legal issues that come with offering therapy online.

[+] [-] 047235 - The Practice & Business of Coaching
  1. Explain several differences between the coaching paradigm and the therapy paradigm.
  2. Describe how to conduct an effective coaching session.
  3. Discuss at least 3 ways to market a coaching practice.

[+] [-] 047240 - Improve the Profitability of Your Practice
  1. Know specific marketing techniques that can increase profit
  2. State the formula for all marketing materials
  3. List 4 of the most powerful words in marketing
  4. Discuss the 3 essential components of social-media marketing

Outline
[+] [-] 095380 - The Future of Private Practice
  • Update your vision of how to build and maintain a successful 21st century practice by:
    • Understanding the changing needs and habits of today’s mental health consumer.
    • Confronting your own inner obstacles to developing a more entrepreneurial mindset.
    • Learning a 4-step model for strategic business planning focused on the 4 R’s: Review, Recommit, Rebrand, and Reinvest.
    • Honing a business “mantra” to give discipline and persistence to your practice development plan.
    • Choosing a therapeutic “track” and a niche that fit your skills, outlook, and the practice opportunities in your community.

[+] [-] 095385 - Branding Your Practice
  • Explore how the internet and social media can enable you to attract more clients and achieve more business success by:
    • Developing your Unique Service Proposition and recognizing the importance of meaning, story, and emotion in getting your message out to the world.
    • Getting beyond the fear of specializing to choose a niche that reflects your expertise and passion.
    • Promoting your brand by learning the basic principles of internet marketing to generate referrals and establish an effective online presence.
    • Mastering the art of the Elevator Speech that defines your distinctive service.
    • Learning a 4-step approach for quickly focusing consumers’ attention on your brand.

[+] [-] 095390 - Creating Multiple Streams of Income
  • Expand your vision of how to increase your income and deliver your therapeutic services by:
    • Learning how to leverage your time and energy by distinguishing between having a job and running a business.
    • Developing information products that draw on your expertise working with specialized treatment populations.
    • Understanding the principles of “pink spoon” marketing.
    • Expanding your practice model to include new approaches and formats, like conducting retreats and intensives.
    • Becoming a practice manager or developing a concierge practice.

[+] [-] 095395 - Integrated Behavioral Healthcare and You
  • Get an overview of the professional and economic factors shaping the future of private practice and the new career opportunities emerging for therapists by:
    • Reviewing the historical relationship between psychotherapy and the larger healthcare system.
    • Examining the current trends shaping the direction of managed care and the economic prospects for private practitioners in the future.
    • Exploring how the crisis in healthcare today is creating new roles for psychotherapists within the medical system.
    • Describing the knowledge base and other skills that professionals trained in the growing field of behavioral healthcare will need to succeed in a medical practice setting.
    • Looking at how to best position yourself to maximize your earning potential within the healthcare system of tomorrow.

[+] [-] 095400 - Coaching for Mental Health Professionals
  • Explore what the emerging professional specialty of coaching may have to offer you by:
    • Learning how to distinguish coaching from psychotherapy.
    • Looking at the opportunities and career prospects in the various types of coaching: Executive coaching, wellness coaching, and personal coaching, among others.
    • Finding out what additional skills and knowledge you need to become an effective coach.
    • Examining the characteristics of therapists who’ve been most successful in transitioning to coaching.
    • Surveying the best approaches to finding coaching clients and marketing coaching services.

[+] [-] 095405 - Therapy’s Digital Future
  • Survey the rapidly growing range of technology-delivered alternatives to face-to-face therapy and what they might mean for your professional future by:
    • Learning about the differences among email, chat, audio, video, and virtual reality as platforms for the therapeutic encounter.
    • Examining the Disinhibition Effect and how it can shape online therapy.
    • Exploring the ethical and legal issues that must be considered when offering online therapy.
    • Defining the distinctive therapeutic challenges faced by online therapists, and the additional skills and training they may require.
    • Discussing how to integrate an online practice into a more traditional practice model and how to maximize the possibilities for increased income.

[+] [-] 047235 - The Practice & Business of Coaching
The Coaching Process De-Mystified
  • The coaching paradigm vs. the therapy paradigm
  • Coaching specialties: executive coaching, life coaching, health coaching
  • What credentials do I need to practice coaching?
  • A step-by-step guide to conducting a coaching session
The 4 Phases of an Effective Coaching Process
  • Discover where the client really wants to go
  • Map the journey there
  • Inspire the client to take the steps to get there
  • Go further
How to Succeed in the Business of Coaching
  • Develop an entrepreneurial mindset
  • Business and financial fundamentals to boost your success
  • The advantages of defining your brand and finding your niche
  • Proven marketing methods to attract more clients

[+] [-] 047240 - Improve the Profitability of Your Practice
What They Don’t Teach In Grad School
  • What you must focus on first
  • Techniques to improve 5 key business areas
  • Why most small businesses fail and what to do about it
  • Understand the true entrepreneurial mindset
  • What you may not know about “profit”
  • Increase cash flow from non-traditional sources
Create a Brain-Based Marketing Campaign: Step-By-Step
  • Strategies that make sense for your practice
  • The who-what-where-and-how of marketing
  • Attract the type of client you really want
  • The most powerful words in marketing
  • Avoid common mistakes and save money
  • The successful formula for all marketing materials revealed
  • Real-life marketing examples
  • Create truly effective advertisements
The 3 Essential Components of Social-Media Marketing
  • How to acquire followers
  • How to create quality updates
  • How to increase responsiveness

Author

RICHARD SIMON, PH.D.

Richard Simon, Ph.D. is a clinical psychologist and for the last 40+ years has been the editor of Psychotherapy Networker, the most topical, timely and widely read publication in the psychotherapy field. As editor, he has received every major magazine industry honor, including the National Magazine Award.

JONATHAN JORDAN, MSW, LCSW, ACSW

Jonathan Jordan, MSW, LCSW, ACSW, is a renowned licensed psychotherapist and clinical supervisor who has a love for both animals and neuroscience. For decades, he has combined these two loves by incorporating animal-assisted interventions into his brain-based professional practice. Over the years, Jonathan has trained several of his own dogs to be successful therapy animals. Not only does he integrate his therapy dogs into his own practice, Jonathan also works closely with a variety of other medical and mental health professionals to engage his therapy animals in their respective treatment modalities. He has co-developed a unique and evidence-based approach to animal-assisted intervention, the KADRA Model, which engages animals to enhance mindfulness in humans. Jonathan is a long-time member of the prestigious Society for Neuroscience and is a charter member of the Society for Social Neuroscience. Thus, he has extensive knowledge of both human and animal neuroscience research.

Jonathan is an international speaker and author on the topic of animal-assisted interventions motivating others to harness the power of the human-animal bond. He has trained thousands of professionals in his unique synthesis of East-West brain-based practices and AAT. Jonathan is currently writing a book about animal-assisted interventions that explains the incredible range of therapeutic benefits that come from the human-animal emotional bond. He serves as a faculty fellow of Florida State University and was engaged by the United States Senate to deliver brain-based professional development workshops to the entire Senate Staff on Capitol Hill in Washington, DC.

Speaker Disclosure:

Financial: Jonathan Jordan is the President and part owner of Global Change Management, Inc. He is a financial donor to Pet Partners; and Canine Companions for Independence. Mr. Jordan receives a speaking honorarium from PESI, Inc.

Non-financial: Jonathan Jordan is a member of the National Association of Social Workers; Society for Neuroscience; and Society for Social Neuroscience.
Continuing Education Credits Awarded for Completion of Entire Package
[+] [-] Combined Continuing Education Credit From All Components
Breakdown of Continuing Education Credits by Components
[+] [-] 047235 - The Practice & Business of Coaching
[+] [-] 047240 - Improve the Profitability of Your Practice
[+] [-] 095380 - The Future of Private Practice
[+] [-] 095385 - Branding Your Practice
[+] [-] 095390 - Creating Multiple Streams of Income
[+] [-] 095395 - Integrated Behavioral Healthcare and You
[+] [-] 095400 - Coaching for Mental Health Professionals
[+] [-] 095405 - Therapy’s Digital Future
Audience
Counselors, Social Workers, Psychologists, Psychotherapists, Therapists, Addiction Counselors, Marriage & Family Therapists, Case Managers, Nurses, Other Mental Health Professionals, Psychotherapy Social Worker, and other Mental Health Professionals