Dr. Brandon Marcello has over 25 years’ experience in the performance enhancement industry. As the Chief Innovation Officer and Partner in JAG Consulting, he takes forward-thinking organizations and elite athletes to the next level of their game – and careers. Having extensive involvement in both the applied and research worlds, he has implemented successful, high performance training programs for professional, Olympic, and collegiate athletes.
Dr. Marcello has recently been tasked by the US Department of Defense and Nevada National Security Site to be the lead human performance advisory for the MASTER-E (The Measuring and Advancing Solider Tactical Readiness and Effectiveness) project. This is a 5-year program of multi-service interest and funded in part by the Secretary of Defense Close Combat Lethality Task Force. The program is a science and technology effort that will address a critical gap to better quantify human performance trait/state, and how it relates to improving operational outcomes.
Prior to his work with JAG and DoD, Brandon served as the director of Sports Performance at Stanford University. Marcello’s role was to oversee all aspects of athletic performance enhancement for the 36 intercollegiate sports. During his seven years at Stanford, Marcello initiated cross-department collaboration with many of Stanford’s academic departments, including, but not limited to the Stanford sleep center, center for longevity, bioengineering, residential and dining enterprises, Stanford surgery, neuroscience, and the Hoover Institute. He was the creator of the highly acclaimed performance Based Dining concept that has been successfully implemented since 2011 and has received national media attention and numerous awards.
A recognized author, researcher, and international presenter, he routinely speaks around the world and advises a number of MLB, NBA, NFL, NHL college and universities, and the tactical community on the topics of sleep and recovery and regeneration. Most recently he provided season-long sleep education, as well as sleep and travel strategies for the Toronto Raptors during their 2019 championship season.