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JOE BAVONESE, PHD

For therapists, traditional ways of getting the word out—a discrete ad here, a few hints to colleagues there, even a fancy website—just won’t cut it anymore. In a sound-bite-saturated world of information overload, having a brand that stands out is the only way to attract potential clients.

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You’re a successful therapist, and it’s taken years to build up your practice to this point. But what now? There’s only one of you and only so many hours in a day to see clients. If you have the enviable problem of too many clients, adopting a group-practice model could be a good career move.

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Joe Bavonese, Ph.D., is the director of the Relationship Institute in Michigan and the co-director of Uncommon Practices, a service that helps psychotherapists create their ideal practice.