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WI 2-Day Athletic Counseling & Sport Psychology Workshop for Therapists: Strategies to Improve Mental Health, Performance & Resilience in all Athletes

 

Athletic Counseling & Sport Psychology Workshop for Therapists

Strategies to improve mental health, performance & resilience in all athletes.

Carrie Farrell, LMHC
Your Presenter
Carrie Farrell, LMHC
National Partner with the NAIA -- 250+ colleges & universities Former D1 Softball athlete 15 years collegiate coaching & athletic administration

Therapists who can help athletes are in high demand.

Whether it's youth sports, masters' racing, or pro athletes -- one thing is clear... Addressing mental health struggles is crucial to improved performance, well-being, and enjoyment.

This training is the key to helping athletes manage mental health disorders, perfectionism, injuries, eating disorders, parental pressures, burnout, life-after-sport, and more -- so they can live their best life.

You'll watch Carrie Farrell, LMHC -- former Division 1 Softball coach, accomplished athlete, renowned speaker, and sought-after therapist by athletes, their families, sports facilities and institutions. In this training, you'll learn the ins-and-outs of supporting athletes across the lifespan as they overcome common challenges to success.

Walk Away Equipped To:
  • Offer real solutions and empathy to athletes facing extreme pressure, burnout, and overcommitment
  • Treat athletes struggling with mental health diagnoses from anxiety, depression, ADHD, and more -- to those in acute mental health crises
  • Support athletes suffering in silence and those with 'troubled' or chaotic home lives
  • Help navigate identity, self-hate, life-after-sport, self-worth and other common problems
  • Support clients with performance anxiety, perfectionism, and setbacks from injury

Whether you're working with kids, teens and adults, you'll walk away with concrete education and training that expands your scope of practice -- and become an outstanding counselor who can provide sport psychology and athletic counseling for clients across the lifespan.

The Curriculum

Two days. A working clinical playbook.

 

The Athlete Identity

  • When identity is tied to performance
  • The role of social group
  • Competition reinforcement
  • External validation: "pats on the back"
  • Safety and connection in sport
 

Pain Addiction & Overtraining

  • Pain as lifestyle
  • Overtraining & over-performance
  • Fear of failure, disappointment, or letting others down
  • Balance training & life
 

Judgment, Comparison & Social Media Pressures

  • Overcome cyberbullying
  • Help clients manage judgment, comparison, jealousy
  • Recruiting risks & team discipline
  • Set appropriate limits
 

The Toll of Performance Through Difficulty & Abuse

  • How to treat the emotional impact of performance
  • Long-term outcomes of anger, shame, depression
  • Give clients support to express pain and get help
  • Overcome learned negative coping patterns
 

Sports Psychology Techniques for Stress

  • Arousal regulation: manage stress, anxiety, and activation
  • Applied performance strategies
  • The importance of pre-event routines
  • How mindfulness and "flow" can help
  • Biofeedback and relaxation techniques
 

The Coach-Athlete Relationship

  • Counselor's role
  • When poor communication is the problem
  • Approach common challenges
  • How to navigate "victimhood" narratives
  • Awards, recognition, and abuse concerns
 

Help Clients Navigate Perfectionism

  • Why we strive for perfection
  • Cultivating a recovery mindset
  • The limitations of talent
  • Failure as a core life skill
 

Skills to Support the Athlete's Internal Struggle

  • The roots of self-hate & internal criticism
  • Harsh judgment from upbringing
  • Unrealistic self-comparisons
  • When outside pressures get magnified
  • Identity struggles, "not good enough"
 

Disordered Eating & Sleep Issues

  • Counselor's role: education, support, referral
  • Identify and treat common eating concerns
  • Recognize unique sleep concerns for athletes
  • Travel & time zone effects on mental health
 

Youth Sports & Developmental Risks

  • Parent identity/social status tied to athlete success
  • The impact of different parenting styles
  • Systemic challenges to youth athletics
  • Psychosocial risks
  • Staying aware of equity concerns
 

The Recruiting Process

  • How to navigate with "Lawnmower" parents
  • Help clients understand where they belong
  • Tips to support clients correspondence with schools
  • Keys to having successful campus/team visits
 

Special Populations & Life After Sport

  • Identity development during transition
  • Higher stakes, financial pressures, and public scrutiny
  • Grieving sport identity, community, competition
  • Risk of substance use for pain & mental distress
  • Using sport skills in career & life, maintaining competitive drive
  • Networking, staying healthy, finding purpose

Become the therapist athletes trust.

"I keep getting more athlete clients -- and I want to be doing more for them."

You're a good clinician. Your CBT works. Your MI works. Your DBT works. But something about the athlete on your caseload feels off. Any of these sound familiar?

01

A parent calls and asks if you "work with athletes." You hear yourself say "I can..." in a voice you don't quite recognize -- because the honest answer feels closer to "kind of, not really."

02

You're running a generic anxiety protocol on a gymnast and a swimmer and a hockey kid -- and you can feel them politely slipping through the cracks.

03

You watched a client's "clean eating" quietly turn into something that worries you -- and you don't yet have the sport-specific language to name it without making her shut down.

04

The injured athlete on your couch isn't depressed in the textbook way -- they're grieving a self they no longer recognize. Your usual depression toolkit isn't quite reaching it.

05

You suspect overtraining is being celebrated as discipline -- by the kid, the parents, the coach -- and you want to push back in a way that lands with people inside sport culture.

06

The student-athletes at your local school keep showing up asking for "the counselor who gets sports." You want to be that counselor -- with a real framework behind you.

07

You're not a former athlete, and there's a quiet voice asking "can I really do this work?" You don't need a varsity letter -- you need a framework you trust.

08

You're ready to build a real niche -- not a sometimes-thing on your website -- and you want a clear plan you can put into practice this month.

 

You're not treating around the work.
You're treating around the system.

This is the training that closes that gap. Two days. The clinical playbook for the athlete clients you've been quietly missing.

The Market Reality

This isn't a niche anymore.
It's where the calls are coming from.

Athlete mental health used to be a sport-psychology specialty. It isn't anymore. It's a mainstream clinical concern -- and the therapists who train for it now are the ones who'll own the referral pipeline for the next decade.

35%
of athletes report mental health concerns -- and demand for sport-informed counselors is outpacing the supply.
8M+
U.S. high school athletes right now -- plus collegiate, masters', pro, dance, performing arts, and equestrian athletes.
1in 3
retiring athletes experiences clinical-level depression or identity crisis -- and they're actively looking for clinicians who get it.
 
 
A letter

From Carrie.

Carrie Farrell, LMHC headshot
Currently
National Partner with the NAIA -- supporting 250+ colleges & universities
Owner
Training the Complete Athlete
Played
Division 1 Softball, Univ. of Utah
Coached
Head Softball Coach & Assistant AD, Concordia University
Education
BS, Univ. of Utah · MA in Counseling, Western Seminary
Clinical
Licensed Mental Health Counselor (LMHC)
Click here for information about Carrie Farrell

Most people call me Coach Kos. I'll be honest with you -- this is my second career.

I played softball at the University of Utah. Three-sport athlete in high school. Then I got hurt. Retired early. Walked into a counseling office for the first time in my life, because nobody had warned me about the depression that follows an injury like that. Nobody had warned me. That's part of why I'm doing this.

I spent 15 years in college athletics before I went back for my master's in counseling. Here's what kept happening during those 15 years: student-athletes were showing up on my couch instead of at the campus counseling center. Not because the campus counselors weren't good -- but because they didn't speak the language. They didn't get the lifestyle. They didn't understand that telling an athlete to "rest more" without knowing what's at stake for them is like telling a surgeon to "just stop doing surgery for a while."

So I got the clinical degree. And then I built something I couldn't find anywhere else: a counseling practice that meets athletes where they actually live.

A few things I want you to know going in:

I'm probably not your traditional therapist. When I was in grad school they told me I was "very coachy." I said -- well, I am a coach. Athletes come in wanting to get better, fast. Most of mine are in and out in three to six sessions. Every day they aren't training at their best feels like a loss to them. I had to learn how to honor that and still do real clinical work. I'll show you how.

Performance is rarely the actual problem. Maybe 10% of my athletes come in just for performance. The rest of them come in because something else is on fire -- the injury, the parents, the coach, the eating, the identity. We work on their life before we ever get to sport psychology. That's the order. I'll show you why, and how.

Athletic counseling is the bridge -- and that's exactly what we'll build together. Sport psychology has decades of literature focused on performance. The clinical work you and I do with athletes -- the depression, the eating, the identity, the injury grief -- sits in a different lane. So what I've spent my career doing is taking the modalities you already know -- CBT, MI, DBT, mindfulness -- and translating them into the world of the athlete. I'll show you exactly how that translation works, and how the NCAA's 2024 Best Practices and the IOC's safeguarding consensus give us the clinical scaffolding to do this work with confidence.

You don't need to have been a varsity athlete to do this work well. You need a framework, a vocabulary, and the confidence to use them. By the end of two days, you'll have all three.

I'm not here to make you a sport psychologist. I'm here to make you the counselor that the 13-year-old gymnast, the injured collegian, the retiring pro, and the overbearing sports parent all walk away from feeling finally seen.

That's the work. Let's do it together.

See you in the training,
-- Coach Kos
 
The honest answers

What you're actually wondering before you register.

"I'm not a former athlete. Am I going to be out of my depth?"
No. About half of past attendees weren't athletes either -- they were skilled clinicians who kept getting athlete clients on their caseload. You don't need a varsity letter. You need a framework. This is built on the assumption that you're already a strong clinician -- what you're missing is the sport-specific translation layer.
"I'm in private practice, not on a college campus. Can I actually use this?"
Yes -- and your population is the one growing fastest. 8 million high school athletes in the U.S. right now. Past attendees apply this to youth athletes, equestrians, masters' runners, performing artists, dancers, and the parents of competitive kids. The framework travels.
"Will I leave with something I can actually use, or do I have to assemble it?"
You'll leave with a sport-informed clinical framework, screening language, intervention scripts adapted from modalities you already use, a consultation playbook for working with coaches and parents, and a roadmap for building this niche. It's a working toolkit, not a reading list.
"How do I know I'll like Carrie's teaching style before I commit?"
Past evaluations are unusually clear on this one. Direct quotes: "one of the best presenters I have watched from PESI in a long time," "excellent energy and teacher," "down-to-earth training that utilized real experiences." She's direct, warm, and a little coachy. If that lands, you'll love this. If it doesn't, our refund policy has you covered.
What past attendees said

A wonderful, down-to-earth training that utilized real experiences to assist clinicians in working with high-level athletes. Helpful as a sports parent as well.

-- Counselor in Private Practice
(Adolescent / Young Adult)

Great training. This information will be extremely useful when working with student athletes on my college campus. Thank you for one of the best trainings I've attended.

-- D3 University Counselor

Highly recommend this -- current and very practical real life issues.

-- Counselor, Community Mental Health

Excellent training. Carrie is extremely knowledgeable and engaging; I learned a lot about how to help athletes, their families and their coaches.

-- Marriage & Family Therapist

Very good and relevant training. I work with the full spectrum of athletes you mentioned -- very helpful ideas and tools. I treat athletes from junior high, high school, college, and professional levels.

-- Social Worker, General Practice

Gives me more confidence in providing services to athletes in a counseling role rather than sport performance only.

-- Counselor, Child / Adolescent

A lot of my students play sports and this gave me a lot of insight and ways to support their mental health.

-- School Social Worker, K-12

Carrie is very passionate about her work and it shows. Great presenter.

-- School Social Worker, K-12

I have already reached out to my children's coaches to see if I can speak with them about their mental health program and their athletes.

-- Counselor / Psychotherapist

I plan to contact my local schools and see if my services can be provided for sports teams.

-- Social Worker, Child / Adolescent
 
Who this is for

Built for the clinicians athletes already turn to.

This training is designed for licensed mental health professionals across settings -- private practice, K-12, college counseling, hospital systems, community mental health, and beyond.

Counselors
Social Workers
Psychologists
Psychotherapists
Therapists
Marriage & Family Therapists
Addiction Counselors
Case Managers
Physicians
Nurses
Other Mental Health Professionals
The Evidence Base

Anchored to the research, not just the stories.

The curriculum draws directly from current consensus statements and peer-reviewed literature on athlete mental health, safeguarding, identity, and post-career transition. Sourced from leaders in the field including:

NCAA Sport Science Institute
Best Practices for Student-Athlete Mental Wellness
British Journal of Sports Medicine
IOC consensus statements & safeguarding
Frontiers in Psychology
Peer-reviewed research on athlete identity
European Journal for Sport and Society
Post-career transition & identity change
American Academy of Pediatrics
Overtraining & burnout in young athletes
U.S. Center for SafeSport
Athlete culture & climate research
Learning Objectives

By the end of two days, you'll be able to:

  1. 01Examine the relationship between pain addiction, overtraining, and self-worth.
  2. 02Identify the counselor's role in supporting both athletes and the systems they inhabit.
  3. 03Define perfectionism and its cognitive, emotional, and behavioral components in sport.
  4. 04Use a recovery mindset for athletes that emphasizes acceptance and adaptability.
  5. 05Identify psychological and emotional effects of sport retirement and injury loss.
  6. 06Examine how athletes experience grief and identity crisis post-career.
  7. 07Determine adaptive coping strategies for managing transitions and loss of structure.
  8. 08Identify unique challenges faced by college-bound and professional athletes.
  9. 09Choose counseling tools for balancing mental wellness and performance at advanced levels.
  10. 10Determine realistic expectations for athletes and parents during recruitment.
  11. 11Utilize psychological strategies such as imagery, self-talk, and mindfulness to improve performance.
  12. 12Choose emotional and behavioral regulation techniques for stress and arousal control.
Group Registration

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Questions Before You Register

Frequently Asked Questions.

Will this training give me a bunch of research, or will I learn how to actually apply it?
Carrie Farrell delivers an exercise- and intervention-heavy course that gives you the tools you need to more effectively treat athlete clients dealing with anxiety, depression, perfectionism, identity struggles, disordered eating, and injury or career transition.
What will the schedule look like?
January 21-22, 2027 from 8:00 AM - 4:00 PM CT. There will be a 60-minute lunch and two 15-minute breaks -- one in the morning and one in the afternoon. Lunch and break times are announced by the presenter and at her discretion. A more detailed schedule is available upon request.
I've never worked with athletes before -- is this 2-day training for me?
Yes! This training is for all clinicians -- whether you've worked with athletes for years or are just starting to see them on your caseload.
Is this conference right for me?
If you're ready to take your practice to the next level by learning sport-informed clinical strategies, yes! You'll learn to apply uniquely tailored interventions to a wide range of diagnoses and problems -- including identity, perfectionism, injury, disordered eating, burnout, and life after sport. When you complete this training, you'll have a robust set of skills and techniques you can safely use within your scope of practice to create treatment success with client after client, session after session.
This conference is designed for:
  • Counselors
  • Psychotherapists
  • Social Workers
  • Physicians
  • Psychologists
  • Nurses
  • Marriage and Family Therapists
  • Case Managers
  • Addiction Counselors
  • Other Mental Health Professionals
Should I attend in-person or online?
If you want face-to-face connection and potential networking opportunities, come in person to Brookfield, WI. But if travel isn't possible, you can still get the same world-class training via live webcast or self-paced on-demand study.
What is the in-person cancellation policy?
From purchase date until 12/17/2026: Cancellation results in a full refund less a $100 administrative fee. From 12/18/2026 forward: Cancellation results in a 50% penalty of the total purchase amount.
 
 
Traveling in?

Make it a destination.

Brookfield sits just 15 minutes from downtown Milwaukee -- close enough for a Lake Michigan walk before sessions, far enough to focus when class is in. We've blocked rooms at the host venue so you can roll out of bed and into the workshop without thinking about logistics.

Host Hotel
DoubleTree by Hilton Milwaukee-Brookfield
18155 West Bluemound Road · Brookfield, WI 53045
While You're In Town
  • 01
    Lake Michigan lakefront
    15 min east · perfect 7 AM walk before day one
  • 02
    Milwaukee Public Market
    Local food + craft vendors · easy dinner stop
  • 03
    The Corners of Brookfield
    5 min from the hotel · dining + shops walking distance
  • 04
    Mitchell Int'l Airport (MKE)
    ~25 min drive · easy fly-in for Wisconsin's training capital
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The referrals are coming. Be ready.

Athlete mental health is no longer a sport-psychology specialty -- it's a mainstream clinical concern. The clinicians who train for it now are the ones the calls find first.

Reserve Your Seat
Up to 12.5 CE Hours · Live · Online · On-Demand · Satisfaction Guaranteed
NOTE: For live CE credit, you must attend the event in its entirety at its scheduled time and complete the CE quiz and evaluation within one week. You will have access for 90 days after the program for review.